The Relationship Between Business Growth And Brand Identity

Branding book and colors in foreground; whiteboard behind

The name Catchfire Funding, in and of itself, doesn’t really mean much. It is the brand identity we’ve built and fostered over the years that has helped us to achieve long term success. CatchFire Funding stands for a certain type of experience (a positive one, of course!) that our clients have come to know and love. Take some advice from this wise owl and never overlook the importance of brand identity — it directly impacts the growth potential of your business.

Know Who You Are And Others Will Too

When it comes to communicating your brand to others, less is more. If you try to say too much, you end up saying nothing at all. I guess what I’m trying to say is that it is worthwhile to really take the time to think about, identify, define and redefine your brand. Once you’ve done that, there are two components to always keep at the forefront of your mind:

  1. Consistency
  2. Authenticity

Consistency in the look, the voice, and the overall feel of your brand will have a positive impact on brand recognition. This, my friend, is key for garnering new business. How can a client choose your business if they don’t know you exist or are unable to remember your name? Getting business is intertwined with getting attention.

Let’s not forget about authenticity. Those gimmicky, sales tactics are a thing of the past. People will smell that facade from a mile away. Nowadays, consumers are interested in truly getting to know a brand and what they represent.

I recently read in Social Media Today that 90 percent of consumers say authenticity is important when deciding brands to support. As you can see, it goes beyond the surface level of a product or service being offered. It’s about the big picture. Things like your mission and the values you’ve put into place.

The Credibility Factor

In the world of business, the only good kind of surprises are the ones that exceed the client’s expectations. It is important for you to showcase your capabilities by delivering consistent, high quality services and/or products. Customers want an option that is low risk. A brand they can trust.

At CatchFire Funding,  we have always made it a priority to remove that seed of doubt by creating a foundation built on transparency and hospitality. These brand attributes exist within every interaction and extend beyond them. They can be seen and felt in the way we present ourselves within a wide array of marketing materials such as emails, webinars, and my book.

Each of these pieces of the credibility puzzle is designed to create and enhance a connection among our clients (both potential and existing). It’s an extension even outside the verbal and personal connections. And I’ve never been afraid to share my own successes and failures. Removing ego from the equation, my team and I aim to provide the education and insight people need to make decisions that are right for them. Ultimately, we want to help others thrive in their new entrepreneurial roles and we do that by supporting without pushing, which leads me to my next point.

Standing Out From The Crowd

There are so many choices out there for every single product or service.  It’s like being in a class full of students, waving your hand vigorously hoping the teacher will, in fact, pick you. So ask yourself, how are you going to ensure you are the chosen one?

The answer to that question will not be the same for every business. It goes back to embracing the authentic version of your brand. With some introspection, you’ll be able to determine what sets you apart.

Without going too far out into left field, you’ll want to find opportunities to differentiate yourself. What I’ve found is that people tend to remember how you made them feel more than anything else. For that reason, we chose to hone in on the customer service aspect of our business.

Our competitors like to tout their breadth of offerings and larger size. To that I say, CatchFire Funding is the boutique solution, not a mainstream one. If you’re looking to speak to a salesperson who reads from a script, then by all means, go to one of the big guys. But if you want to have all your questions answered in a clear and direct manner, we’re your go-to business of choice.

Being clear and direct has served us well. In this way, we have earned the respect of our clientele by allowing them to make fully informed decisions. As a result, they are confident they made the right decision in choosing to do business with us. Don’t you just love it when everything comes full circle?

From Brand Identity To Brand New Beginnings

Now that you know a bit more about the importance of branding as it relates to building a business, you can get started on your journey toward being your own boss. Your first order of duty is to explore all your options and there’s no better place than CatchFire Funding to help you do that. I told you being clear and direct is my thing. So let’s get the conversation started.